Beats by Dre X Summer Training Campaign

In partnership with Beats by Dre, this project was produced to promote Powerbeats3 through an active lifestyle video. 

Category

Client

Digital & Social

Beats by Dre

Role

Director, Creative Lead, Editor

overview

For the Beats Summer Training digital campaign, the objective was to show how music and Powerbeats3 product powers the fitness lifestyle across the world. Music was a source of motivation and the catalyst for self expression.

The short form video was paired with a series of lifestyle photos, and product laydowns. The team also explored 3D motion tests, featuring a photo real render of the Powerbeats3 headphones.

Photography

Beats_AK_02.jpg
Beats_AK_04.jpg
Beats_AK_01.jpg
Beats_AK_03.jpg

Video Stills

Credits

Production Studio: Imagination At Play
Director: Paul K. Lee
Beats Photographer: Andrew Kung
DP: Eugene Sung
Editor: Paul K. Lee
Music: Mula by HUCCI
Runner: Taylor Horton
PA: Ahlex Yalung, Angela Zhong, Hayley Barber