GameFly

From creating a gigantic flat screen TV in 3D, to designing a custom spacecraft, and bringing characters to life, my role was to lead the post-production team for GameFly’s national campaign spots 3 years in a row.

Category

Broadcast & Digital

Client

GameFly

Role

VFX Supervisor & Animation Lead

Commercial Campaigns

Through the use of design, 2D/3D animation, tracking, and other post-production services, we pulled out all the tricks to help make GameFly’s commercial campaigns ones to remember.

video stills

GF_Character_Cutout.png

Process

Part of my role was to be on set to supervise the commercial shoots for all VFX shots (ex. spacecraft scene to the giant TV screen inside a mansion). We used a variety of techniques, such as suspending the talent against a green screen backdrop, capturing clean plates, applying tracking markers, and capturing HDRI and reference images on set.

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Credits

Client: GameFly
Agency: Sincbox
Directors: Bruce Somers, Jr. & Mark Wilkinson
Creative Studio: Imagination At Play
VFX Supervisor: Paul K. Lee