Google I/O Keynote

Every year, Google hosts Google I/O, a conference for its software developers. The conference features in-depth technical discussions based on web, mobile, and enterprise applications for Google’s products and other technologies.

Category

Client

Live Event & Digital

Google

Role

Creative Lead

Google_IO_Main_v2.jpg

Approach

The concept of the video revolved around the journey of a ball as it makes its way through the world of Google and Android products. Our team recreated and animated all the Google user interfaces (UI) and the top Android mobile apps into one seamless experience, bringing them to life.

The entire experience was projected on an extended screen at the conference at 16k pixel resolution which transported viewers into a dynamic and engaging journey.

Video Clips

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Google1.gif
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“With a screen resolution at 16k, we wanted to make sure every app we re-created was beautiful, accurate, and engaging. One of the goals for us was to show the different creative environments and art direction that each app boasted.”

— Paul K. Lee, Creative Director

Credits

Client: Google
Agency: Whirled
Directors: Scott T. Chan + Dennis Liu
Animation Studio: Imagination At Play
Creative Lead: Paul K. Lee
Art Direction: Bryan Lee
Producer: Patrick Lee

© 2021 Paul K. Lee. All Rights Reserved.