Walmart Retail Link
This project was for Walmart’s annual conference, spotlighting product enhancements through rich media. I led a team of designers, animators, and a production team to create a series of videos through concept development, 2D animation, editing, and live action.
Live Event & Digital
Director and Creative Lead
This project was for Walmart’s Retail Link conference, spotlighting new product enhancements through rich media aimed to inform and engage their suppliers. I led a team of designers, animators, and a production team to create a series of rich media that involved concept development, storyboarding, 2D animation, editing, and live action.
Our team worked closely with key stakeholders to create a series of videos that was both informative and entertaining. Each video highlighted new product enhancements for its suppliers through animated videos and supplier testimonials. The videos also served as a way to augment a breakout keynote for senior business leaders for a live event hosted at the Walmart HQ.
Agency: A/B Consulting
Creative Studio: Imagination At Play
Director & Creative Lead: Paul K. Lee
DP: Eugene Sung
Sound: Anthony Todaro
Editors: Paul K. Lee, Austin Han
Design & Animation: Duk Kim, TJ Scholar, Paul K. Lee