Walmart Retail Link

This project was for Walmart’s annual conference, spotlighting product enhancements through rich media. I led a team of designers, animators, and a production team to create a series of videos through concept development, 2D animation, editing, and live action. 

Category

Live Event & Digital

Client

Walmart

Role

Director and Creative Lead 

Challenge

This project was for Walmart’s Retail Link conference, spotlighting new product enhancements through rich media aimed to inform and engage their suppliers. I led a team of designers, animators, and a production team to create a series of rich media that involved concept development, storyboarding, 2D animation, editing, and live action.

solution

We worked closely with key stakeholders to create a series of videos that was both informative and entertaining. Each video highlighted new product enhancements for its suppliers through animated videos and supplier testimonials. The videos also served as a way to augment a breakout keynote for senior business leaders for a live event hosted at the Walmart HQ.

CREATIVE PROCESS

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Our team explored how to translate Walmart’s graphic style, and design an array of icons, UI, and characters that matched the brand’s cheerful and simple look. 

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Walmart_Spark_logo_v2.jpg

" To succeed in this world,
you have to change all the time."

- Sam M. Walton

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CreditS

Client: Walmart
Agency: A/B Consulting
Creative Studio: Imagination At Play
Director & Creative Lead: Paul K. Lee
DP: Eugene Sung
Sound: Anthony Todaro
Editors: Paul K. Lee, Austin Han
Design & Animation: Duk Kim, TJ Scholar, Paul K. Lee