With Clarity
With Clarity is an online engagement ring site that lets you design, try on from the comfort of your home, and own something that is truly yours, from start to finish.
Category
Digital & Social Content
Client
With Clarity
Role
Creative Director & Director
Challenge
To launch a new brand narrative that changes the way individuals think about purchasing engagement rings online.
Solution
The concept was to develop a cohesive brand that allows customers to be at the heart of the experience. We produced a series of content that was integrated across multiple touch points to help build trust in With Clarity's brand, educate their consumers, and emphasize their commitment to quality.
Content Direction
All photography was captured into one of the following categories:
1. Product on model
2. Product in studio
3. Lifestyle
4. Shopping process
5. “Behind the scenes”
We're Deliberately Different.
Art Direction
The art direction was to capture video and photography that felt real, everyday, minimally styled, natural, and millennial.
photography
Credits
Client: Ethos Society
Creative Agency: Imagination At Play
Creative Director: Paul K. Lee
Photos: ©Gensler / Ryan Gobuty, Paul K. Lee, Austin Han
Design: Paul K. Lee, Minji Choi, Siyun Oh
Editing: Austin Han, Paul K. Lee
PA: Brandon Corvera, Leah Weaver, Reina Strauss
Credits
Client: With Clarity
Creative Studio: Imagination At Play
Director: Paul K. Lee
Photographer: Andrew Kung
DP: Jonathan Pierce
Stylist: Carolyn Son
PA: Stefanie Behringer, Marie Lombardo
Editors: Austin Han, Paul K. Lee
