With Clarity

With Clarity is an online engagement ring site that lets you design, try on from the comfort of your home, and own something that is truly yours, from start to finish.

Category

Digital & Social Content

Client

With Clarity

Role

Creative Director & Director

Challenge

To launch a new brand narrative that changes the way individuals think about purchasing engagement rings online.

Solution

The concept was to develop a cohesive brand that allows customers to be at the heart of the experience.  We produced a series of content that was integrated across multiple touch points to help build trust in With Clarity's brand, educate their consumers, and emphasize their commitment to quality.

Content Direction

All photography was captured into one of the following categories:
 

1. Product on model
2. Product in studio
3. Lifestyle
4. Shopping process
5. “Behind the scenes”

We're Deliberately Different.

Art Direction

The art direction was to capture video and photography that felt real, everyday, minimally styled, natural, and millennial. 

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photography

Credits

Client: Ethos Society
Creative Agency: Imagination At Play
Creative Director: Paul K. Lee
Photos: ©Gensler / Ryan Gobuty, Paul K. Lee, Austin Han
Design: Paul K. Lee, Minji Choi, Siyun Oh
Editing: Austin Han, Paul K. Lee
PA: Brandon Corvera, Leah Weaver, Reina Strauss

Credits

Client: With Clarity
Creative Studio: Imagination At Play
Director: Paul K. Lee
Photographer: Andrew Kung
DP: Jonathan Pierce
Stylist: Carolyn Son
PA: Stefanie Behringer, Marie Lombardo
Editors: Austin Han, Paul K. Lee

© 2021 Paul K. Lee. All Rights Reserved.